Tracking the wrong metrics can kill growth.

This guide breaks down the only lead generation KPIs that matter — and how to improve them.

Vanity Metrics vs Revenue Metrics

❌ Vanity metrics:

• Total leads

• Website traffic

• Open rates alone

✅ Revenue metrics:

• Qualified leads

• Reply rate

• Cost per lead

• Conversion rate

The Most Important Lead Generation KPIs

1. Lead Quality

Better data = better conversions.

2. Cost Per Lead (CPL)

Lower CPL with automation.

3. Reply Rate

Measures targeting accuracy.

4. Conversion Rate

From lead → meeting → deal.

How Better Data Improves Every KPI

Clean, enriched leads:

• Reduce bounce rates

• Increase replies

• Shorten sales cycles

VelorumLeads improves data at the source.

Final Thoughts

Metrics don’t improve performance — better inputs do.

👉 Improve your KPIs by starting with better leads from VelorumLeads.