Cold outreach doesn’t fail because of email — it fails because of poor workflows.

This playbook walks you through a proven cold outreach system from lead discovery to booked calls.

Step 1: Lead Discovery

Start with live website data, not static lists.

Step 2: Lead Collection & Enrichment

Collect:

• Emails

• Roles

• Company data

VelorumLeads automates this.

Step 3: Campaign Personalization

Use role-based messaging and industry pain points.

Step 4: Follow-Up Sequences

3–5 follow-ups dramatically increase replies.

Step 5: Optimization & Scaling

Track metrics and refine targeting.

Final Thoughts

Cold outreach is a system — not a tactic.

👉 Build your outreach workflow with VelorumLeads.